Bells and Whistles can be just Loud and Annoying
Wednesday, October 27th, 2010I’m currently working on a more detailed post about the bigger topic of “gamification” but I saw something this morning that I wanted to create a quick response to.
Clinton over at Everything to Everything just posted an effusive article about Prezi, a new presentation building app. He shows, as an example of what Prezi can do, a presentation by Mojo on their Gamification service. I found that I had the same reaction to both Prezi and Mojo: they’re window dressing at best and dangerous at worst.
As much of a cliché as it has become, I am a firm believer that content is king. You can add all the badges and animations that you want but boring content is still never going to resonate with people. Going further, you potentially risk overshadowing your content with flashy presentation. Gamfication, in an admittedly nightmarish extreme, even has the potential to induce addictive behaviour.
One of Prezi’s testimonials inadvertently makes my point for me. Umair Haque, in discussing his use of Prezi, says that his audience responded with “Nice content – awesome presentation! What did you use to make it?!” Does that not seem backwards?
